However, a large number of mobile gamers don’t play PC games and vice versa. Granted, it’s easier to advertise a mobile version of a popular PC game because many players are already familiar with it. Wild Rift Analysis: Advertising StrategyĮven though League of Legends’ advertising is still ramping up, we’re going to look at its advertising strategy so far. Overall, it’s safe to say that League of Legends: Wild Rift is a very successful mobile game, thanks to its UA and monetization strategy. League of Legends: Wild Rift RevenueĪs far as revenue, Wild Rift passed the $100 million mark and in 2022, it earned anywhere from $3 to $6 million.Īs you’d expect, the majority of Wild Rift’s revenue came from the United States (more than 25 million). The majority of downloads are coming from the Philippines, the United States, Brazil, South Korea, and Turkey. On average, Wild Rift got around 1 million downloads each month during 2022 – that means new players are still coming to this game.
You’re probably wondering how is this game doing in 2022. It reached more than 50 million downloads since its late 2020 release. When it comes to attracting new users and driving downloads, Wild Rift has been quite successful. Get 3 days of free access to all AppMagic’s features, as well as 10% off, by clicking this link. Unless stated otherwise, the data in this article comes from AppMagic, a leading mobile intelligence platform. I have included important KPIs like the number of downloads and the game’s revenue. To see just how successful League of Legends has been in this short time of release, let’s look at some metrics. How Successful Is League of Legends: Wild Rift? This is a clue as to how popular this game already is. Some already call it the best MOBA game for mobile. In the US, it was released on March 29 th, 2021. It’s a strategy 5v5 MOBA game, released in October 2020. League of Legends: Wild Rift by Riot Games is a mobile version of the famous PC game. Let’s get started! About League of Legends: Wild Rift In our League of Legends: Wild Rift analysis, I cover the wild success of the mobile version of the popular PC game.
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